Finding Outdoor Signage That Lasts A Lifetime

When you decide to commission outdoor signage, you want to ensure you are getting high-quality graphics that last. 

Outdoor signage requires specialist designs to be produced and installed to a high standard by professionals. Thankfully Esign has a team of expert professionals experienced in the design, production and installation of bespoke signage. 

So what qualifies as outdoor signage? 

As the name suggests, outdoor signage is any, and all, signage situated outside. A broad definition, we know - but it really is as simple as that. Outdoor signage is perhaps the most important graphic solution you will ever invest in. It’s everything from your shopfront signage, to the wayfinding signage and directional signage that helps employees and visitors navigate your premises. Outdoor signage will be exposed to greater wear and tear than any other form of signage and it’s likely the first thing that any client, visitor, or passer-by notices. 

The first step in finding lasting outdoor signage is to learn what it takes to provide the finest signage. 

High-quality materials

High-quality materials form the foundation of any graphic solution, and without a quality foundation, you’ll find your outdoor signage will fall short of your expectations. 

But why is this? 

Well, materials are the building blocks of any product, and everyone knows it’s best to choose high-quality ones where possible. However, when it comes to outdoor signage, it’s less of a choice and more of a necessity. Outdoor signage is exposed to the elements, and visible to passers-by. This means two things: wear and tear is more likely to occur (especially if your sign maker has used low-quality materials) and first impressions are formed from your outdoor signage. There’s no telling what your outdoor signage might experience at the hands of the elements or who might witness the damage. 

By using high-quality materials, you reduce the impacts of weathering and potential damage to your outdoor signage. Here at Esign, we know just how important material choice is. That’s why we ensure every project is completed using only the finest, high-quality materials.

Make sure the first impression is a good one, so get in touch with the Esign team today.

Outdoor signage in Clacton

Expert design

Any expert designer will be able to tell you how important design is when it comes to making sure your graphic solutions remain as impactful as the day they are installed. 

The size, scale, style and even material choice have a huge impact on the longevity of your outdoor signage. 

Take your outdoor wayfinding signage and directional signage for example - visibility needs to be a significant factor. This means placement is paramount. Equally, there are practical things to consider when designing your wayfinding signage. For example, if suspended signage will give you the best visibility but it will be particularly exposed to the elements, it may be wise to choose particular materials or adjust your initial design to accommodate this.

To find out when you might need wayfinding signage and directional signage, see our blog here.  

The most skilled sign makers

Production is just another important aspect of ensuring your outdoor signage is worth the investment.  

And the production of your signage rests on the shoulders of your sign maker. That's why it’s so important to know you’re in good hands. With so many practical aspects to consider and technical processes, sign makers need to be proficient in a variety of skills (eg vinyl application, lamination, engraving etc). 

You need to be confident that your sign maker is expertly-skilled in the varied areas of production to ensure your outdoor signage is produced to the highest standard. 

To learn more about finding the right sign maker and signage solution for your needs, check out our blog here.

Outdoor signage at Sparrow Bay

Professional installation

You’ve commissioned the best designer, most skilled sign maker and used only the finest materials, all that’s left is installing this masterpiece. Installation is the last piece of the puzzle. If installed incorrectly or poorly, your outdoor signage could end up looking pretty shoddy, regardless of the previous stages of development.  

You need to make sure the team of signage installers really know what they’re doing. There is no 1 question you can ask to determine this, but choosing a reputable company is the best way to guarantee a team of professionals. It is also wise to pose questions about the installation process, and team, during the consultation. 

​Find outdoor signage that lasts with Esign

Ultimately, it comes down to finding an expert provider who can offer you high-quality service from start to finish.  

And Esign are able to do just that! 

The Esign team use only the finest materials and our team of skilled graphic designers, sign makers and installers guarantee outdoor signage will be the best business investment you’ll ever make.
Feel free to cross-examine us during your consultation and we’ll provide you with all the information you feel you need at every step in the process - from concepts and design to production and installation. 

To commission outdoor signage that lasts a lifetime, get in touch with the Esign team today!