Top 3 business signage mistakes to avoid!

When it comes to running a successful business, every little detail counts.

One aspect of business that is often overlooked is quality business signage.

Effective signage is essentially 24/7 marketing for your company, all year round. It can help attract, gain and secure lifelong customers and increase your brand awareness. Good quality signage can elevate your business success more than you could imagine.

Bad signage, however, can turn potential customers away.

Here at Esign, the best sign company Colchester can offer, we have seen first-hand how successful good signage can be. This is why our team is dedicated to providing the best bespoke signage Essex can offer.

Here are the top three business signage mistakes that will result in bad signage, and how Esign can help you avoid every single one!

1. Signage design

The first and most critical mistake businesses often make is neglecting the importance of signage design.

Signage is the face of your business and represents your brand to the world. Signage is most likely to be the first impression potential customers have of your business - so make sure it's a good one!

A poorly designed sign can confuse customers, send the wrong message, attract the wrong audience and make your business appear unprofessional. Taking time to design signage that will present your business to the world in the right way is critical to your business's success!

When you work with Esign, the best sign company Colchester can offer, we will work with you from start to finish. We believe in being more than just a signage producer; we are your partners throughout the entire process. From the initial stages of concepts and vision to the design and actual production of your bespoke signage, all the way to installing your signage in the best possible way, we work closely with you to ensure that your signage dreams come to life.

When you work with Esign, you’ll have access to experts who will work with you to craft the perfect design that aligns with your brand identity and message. With our knowledge and expertise, choosing Esign for all of your signage needs will leave you with bespoke signage that stands out and makes a positive impact on your target audience.

If you’re unsure of how to design your signage so that it helps your business growth, but you want to avoid the mistake of badly designed signage, Esign, the best sign company Colchester can offer, is the answer.

Take a look at our website to see how we offer the best bespoke signage Colchester!

SPS swimming signage on shop front created by Esign, the best sign company Colchester can offer

2. Ignoring visibility and placement

There's no point in spending time designing and creating awesome signage if you're not going to make it visible!

Even the most beautifully designed sign will fail to serve its purpose if it's hidden from view or poorly placed. Taking into consideration the size and height of your signage and installing it in a location that is easily visible to both pedestrians and drivers is what will give your signage the power to do what it does best - shout about your brand!

Luckily, when you choose Esign, the best sign company Colchester can offer, signage placement is one less thing you have to worry about.

Because we work with our clients from start to finish, we will never leave you with the task of installing your new signage all alone. Instead, our team of professional signage installers will be on hand to ensure your signage is installed with precision and care. We consider every aspect, including the ideal placement, lighting, and visibility to maximise the attraction and effectiveness of your signage. With years of experience, our installers are also up to date with local regulations and best practices. You’ll never have to lift a finger!

If professional signage installation isn't enough, we also offer illuminated signage solutions - for that extra powerful impact!

Our illuminated signage offers business owners the ability to market their brand 24/7. By offering an eye-catching, LED-illuminated signage solutions option, we can guarantee enhanced visibility in low-lighting conditions or from far away! If you want to make sure your brand shines bright all day and all night, check out our illuminated signage!

Illuminstaed milsoms signage created by Esign, the best sign company Colchester can offer

3. Choosing low-quality signage

Choosing low-quality, poorly made signage that lacks durability, fades over time, cracks, or even deteriorates, can be a sign that you do not care enough to invest in your own brand.

These signs fail to leave a positive impression, can make your brand look neglected, and show a lack of attention to detail and professionalism. Investing in low-quality signage may seem like a cost-saving measure initially, but it can end up costing you more in the long run due to frequent replacements and repairs.

Instead, choose bespoke signage from Esign, the best sign company Colchester can offer!

Our bespoke signage is the best quality signage Colchester has seen. We always guarantee excellence when it comes to our signage solutions.

We are passionate about ensuring your signage remains vibrant and impactful for years to come. That's why our signage is designed to be long-lasting and durable.

We want our signage to look as good as it did the first day it was installed for years and years to come. We do this by using premium materials and state-of-the-art manufacturing techniques to ensure each masterpiece is built for longevity.

If you let it, your signage will speak volumes about your brand's dedication to excellence. Choose Esign for high-quality signage that will stand the test of time (and weather!).

Esign, the best sign company Colchester can offer, is here to help

There is a good reason Esign always comes out on top as the best signage Colchester has to offer. Not only are we formed from a team of highly skilled experts who can provide you with unparalleled expertise and creativity, but we can offer top-notch signage solutions, quality, customer service and affordability!

That's right, we can not only offer you an excellent service that helps you avoid the top three business signage mistakes, but we can do it for an affordable price. Contact our team to find out more!

Signage being created by Esign worker Image of milsoms signage by front door created by Esign, the best sign company Colchester can offer

Why choose Esign, the best sign company Colchester has seen, for all of your bespoke signage Colchester needs?

Avoiding these top three business signage mistakes can significantly impact your company's success and reputation - and when you choose Esign, you can be guaranteed signage that will amaze.

Our excellent team can help you create bespoke signage that will be visually appealing, strategically placed, and long-lasting to help elevate your brand presence and attract more customers.

Signage is a powerful tool when created well. Working with a company that understands the importance of good signage over bad signage is key to unlocking your signage's full potential.

Contact Esign today to see how we can help you achieve all of your signage dreams!